Mark Gurman, in his weekend Power On column at Bloomberg (gift link):

The Schiller exit is a bit more notable. Unlike Maestri, he still
had a real job: The veteran executive ran the App Store and Apple
Events. The App Store portion alone is no joke. It generates an
estimated $30 billion a year and can be very challenging to
manage. Apple’s app marketplace is loved by many consumers, but
often criticized by developers and subjected to increasingly
onerous regulations. It was a busy, all-encompassing gig and
nowhere near a semiretirement. Apple Events, meanwhile, is how the
company communicates its new product launches to customers. It’s
also nothing close to fun and games.

Now, Schiller is 66 and clearly wanted to have some semblance of
retirement. He can focus on philanthropy and spend more time with
family. But there’s a bit more to the story, I’m told. Ternus and
services chief Eddy Cue want to make even more money from the App
Store and figure out ways to raise margins and squeeze additional
recurring revenue from the platform. Schiller, on the other hand,
seems to believe that such moves will only further irk developers
and governments. While there was no internal blowup or anything
like that, it’s something he wanted no part of.

I sure hope that’s not true, because that would be awful — making a bad situation worse — and pretty much the exact opposite of what Apple ought to do.

From the archive: Schiller, in a 2011 email to Cue and Steve Jobs:

Just as one thought, once we are making over $1B a year in profit
from the App Store, is that enough to then think about a model
where we ratchet down from 70/30 to 75/25 or even 80/20 if we can
maintain a $1B a year run rate? I know that is controversial, I
just tee it up as another way to look at the size of the business,
what we want to achieve, and how we stay competitive. Again, just
food for thought.