Apple’s slow-walk of store refurbishment to the new “standard” is getting a boost, with Genius Bar, pickup table, and Avenue updates on the way to more stores, faster.
Tysons Corner Apple Store in 2023. Note the massive video wall.
Tysons Corner Apple Store in 2023. Note the massive video wall.
Apple retail sales efforts focus on Apple Stores as more than just a place to buy hardware, but also a local and physical representation of the brand. As the company’s leadership changes, so too is the company’s retail strategy.
According Mark Gurman in Sunday’s “Power On” newsletter for Bloomberg, there will be a big shake-up on the way for Apple’s retail arm.