Matt Haughey:
One case in point is the Honda Prologue EV. It’s a partnership
between Honda and Chevrolet, where the Prologue is basically a
Chevy Blazer EV with Honda badges, slight visual differences in
the sheetmetal and interior, but all the underpinnings are
straight up Chevy. Even though the keys say Honda on a Prologue,
it’s a General Motors key design with a Honda logo over it.But one big difference the Prologue has from the Blazer it is
based on is this: it includes Apple CarPlay and Android Auto
integration. […]For the years these cars were sold together, the Honda outsold the
Blazer by 43%, 73%, and 166% in each time period. Today in 2026,
people are buying a Honda Prologue over one and a half times more
often than the Chevy Blazer EV the Prologue is based on.
It’s not a perfect test. It’s reasonable to argue that Honda has a better brand and reputation than Chevrolet, and is just plain better at selling cars. But the trendline over the last three years is pretty stark.