‘It’s only when you see 49-ton trucks in China running on batteries that you realize how serious electrification is’: Octopus Energy CEO Greg Jackson on Europe’s incumbency problem
The brutal business of selling mirrors is not for the fainthearted. The challenge is category differentiation, given that a mirror has one simple task—reflection. One of Greg Jackson’s first jobs was working for a mirror manufacturer which, at best, broke even or made a small profit. And then he had an idea. “We started making…