One of X’s most notorious ragebaiters explains how the outrage business earned him $80,000—and why he’ll keep posting even as the creator model shifts
In June 2024, Robby Lefkowitz was sitting at his desk, working for a protein company and “bored,” when he decided to have some fun online. Noticing that a bunch of X accounts were popping up, naming themselves after neighborhoods—East Village Guy, Williamsburg Wrangler—Lefkowitz decided to make one of his own. He called himself Murray Hill…