Introducing Apple Watch Series 12, with the all-new Health Sensing System
Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.
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Apple unveils Apple Watch Ultra 4
Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.
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Apple introduces new Mac Studio with M5 Max and M5 Ultra
Apple announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics.
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Exciting updates for Sneaky Sasquatch come to Apple Arcade
Through October 7, Sneaky Sasquatch transforms Subway Surfers+ with the charm and aesthetic of the hit open-world Apple Arcade game.
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The internet’s favorite cat comes to Apple Arcade with Pusheen’s Place
On October 1, Apple Arcade is rolling out a lineup of fun new games, from cozy cat collecting to zombie-blasting mayhem to beloved App Store hits.
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Major League Soccer returns to Apple TV tomorrow
Following a monthlong break for the FIFA World Cup, Major League Soccer returns to Apple TV tomorrow, July 16.
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Apple Maps to power navigation experience for Ford UEV Platform
Apple and Ford announced Apple Maps will be integrated directly into Ford’s UEV Platform through the MapKit for Automotive SDK.
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Apple Upgrade launches in the United States
Apple Upgrade — a new hardware leasing program — is now available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United States.
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Apple reports third quarter results
Apple today announced financial results for its fiscal 2026 third quarter ended June 27, 2026.
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Leagues Cup kicks off tomorrow, August 4, on Apple TV
The Concacaf-sanctioned competition featuring 18 clubs from Major League Soccer and 18 clubs from Liga MX — kicks off tomorrow, August 4, on Apple TV.